January 10, 2018
A Brief History of Nader Nasiri's Eponymous Rug Showroom at the New York Design Center
Ancient weaving techniques meet a palette of fresh colorways and bespoke designs in the handmade, eco-friendly rugs by Nasiri Carpets.
by Danine Alati
At a street bazaar in Tehran, Iran, in 2000, Nader Nasiri happened upon a man selling Persian rugs, which were very old and selling for what he thought was a price well above their worth. He purchased the rugs anyway, and ended up selling them for far more than the original price. That led to a passion and a lucrative business: Later that year in New York he launched Nasiri Carpets, which sells high-quality, handmade, eco-friendly rugs including antiques, reproductions, and modern varieties.
"We only carry very unique, one-of-a-kind pieces in stock," Nasiri explains. "This way the clients get exactly what they want—bespoke service with endless options for size, color, weave, texture, and design."
Born and raised in Tehran, Nasiri opened a new showroom in the New York Design Center this past spring after waiting it out until a suitable space in the building became available. Now situated among the best of the best in the design community, the company—which started out as a dealer of antique carpets—designs everything in-house, using ancient weaving techniques and only natural dyes and organic materials to produce these lavish carpets in the Mazandaran Province in Iran, an area with a rich history of rug making. "We continue to honor their traditions by applying the same techniques and making rugs in the same region," Nasiri notes, adding that his socially conscious company has partnered with GoodWeave to demonstrate its commitment to not using any child, forced, or bonded labor.
While he says it's difficult to choose a favorite design or pattern, Nasiri cites the Mazandaran Collection as noteworthy because it "highlights the minimal sophistication that existed long before the modern era." Inspired by the kilims woven by Mazandaran women, these rugs were created for hundreds of years solely for private use and for bridal dowries rather than the general public; they were just discovered about 15 years ago and are now reproduced by Nasiri.
Besides the handwoven and hand-knotted rugs for which the company has become known, it has also started offering broadloom. Nasiri says that he will continue to push innovation by toying with new weaving methods. He also hopes someday to expand and collaborate with designers and artists to offer more palettes and patterns, and he plans to release a fresh Art Deco line early next year.
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