November 13, 2017

A Day in the Designerlebrity Life of Barbara Viteri

The audacious business woman shows NY Spaces her personal world.

by New York Spaces

Barbara Viteri, Designerebrity
Barbara Viteri. Photograph by Alan Barnett.

"People in this industry have told me I'm too real and that makes them uncomfortable. Well I'm comfortable with that." The always unfiltered and unapologetic entrepreneur has built a unique media brand called Designerlebrity™. From creating the design industry's first streaming talk show, Designerlebrity Talk on The Design Network, to the interior design focus entertainment news website, Designerlebrity.com, Barbara's style of spotlighting the celebrity side of the industry is proving to be good business. Since the website's launch in 2016, she has expanded Designerlebrity™ and herself to become a sought-after interior design TV correspondent with her popular #shoplikeadesignerlebrity show segments. She also produces distinctive design events like most recently the 'Will & Grace Premiere Viewing Party' and 'Cooking With Designerlebrities'. No day is ever the same for this proud hustler, but New York Spaces got a real glimpse of what it looks like to be Barbara Viteri for a day.

6 A.M. I'm the annoying morning person that wakes up without an alarm clock. So while the rest of my house sleeps—which consists of my husband, 12 year old daughter, and 9 year old son—I go into American Housewife mode. On goes the comfy bathrobe, fuzzy socks, making coffee, packing the kids lunches and cooking breakfast.

Barbara Viteri
Photograph by Barbara Viteri.

7 A.M. By this time I am the drill sergeant knocking on doors and barking orders, like "wake up, brush your teeth, get dressed and let's move it" comments—mostly towards my husband. My kids got my morning clock gene and are usually up-and-at-it most mornings. After we all have breakfast together, I hand the baton to the hubs. He drops the kids off to school while I get my butt in gear to head to the office. My commute is killer!

Baraba Viteri in the office
Photograph by Barbara Viteri.

8 A.M. I love working from home. I sometimes have to make the effort not to stay in my bathrobe all day and to put a bra on. I dedicate a solid two hours to get stuff done. I'll work on an exclusive story for Designerlebrity.com and of course tackle the usual business work of emails, phone calls, social media posting and maybe doing a podcast interview or writing for this New York Spaces feature.

Barbara Vietri
Photograph by Barbara Viteri.

10 A.M. It's Wendy Williams time! I always have her talk show playing in the background while I prep for my own TV appearances. Today I'm going through delivery boxes from a new #shoplikeadesignerlebrity partner, Replacement Ltd. I can book anywhere from one to three TV shows a month so since November is all about prepping for the holidays, I'm working on a holiday table styling segment. This will surprise my viewers and our readers, but it's time to get "themey" with our tableware. You can see what I mean LIVE on CT Style come Nov. 20th. Check your local listings.

Barbara Viteri
Photograph by Barbara Viteri.

11:15 A.M. So here's the real deal. Designerlebrity™ is my side hustle, passion company and brand that looks to be growing into a very lucrative business, but my skills that pays the bills at the moment comes from my real estate investments. Yep, I'm a flipper! So I always try to view potential properties before they hit the market.

Barbara Viteri
Photograph by Barbara Viteri.

12 P.M. I'm a true New Yorker. I know the fastest way to get around is to "ride dirty" as I call taking the subway. Thank god the #7 train has wifi so I can make calls to TV networks and get clearance on B-reel to use for another TV segment. In just a few days I'll be on NBC CT to talk about the "Must Watch Interior Design Shows Coming in 2018". But first I have a meeting in Long Island City to sign a deal to host an exclusive Designerlebrity event come 2018. Make no mistake, convincing people in this industry to do any event out of their comfort zone is tough and I make sure I seal these deals in person. How else can anyone get away with a vodka-pouring ice luge and candy-filled pill bottles?

Barbara Viteri
Photograph by Barbara Viteri.

2:30 P.M. I look forward to this time when I pick up my kids from school. There is no balancing act, I simply shift my focus to what is happening in that timeframe. In fact, this is when I can grab lunch for myself, smoothies for the kids, and then drop them off to their after-school care, cuz this momma hates to do homework. But our time together is priceless here. It's a standing appointment on my calendar.

Barbara Viteri

3:30 P.M. Not going to lie, by this point I need a metal break. Something brainless. I'll detox and watch any Real Housewives of Anywhere show On Demand along with imbibing something with caffeine. It's all I can muster till I get enough brain power back to hit up my social media to promote my brand and any new ventures. It's also a good time for me to catch up on—yet again—those day to day business duties. So more emails and phone calls get taken care of, but I also use this time to book appointments with myself that I need on the calendar. This is vital to my time management. If it's not on the calendar it doesn't exist!

5:00 P.M. Time to shower and get ready for the 'Cooking With Designerlebrities', event sponsored by Showcase Kitchens.

barbara viteri
Photograph by Tim Cree.

6:00 P.M. 'Cooking With Designerlebrities' is a perfect example of the industry opening up to new ideas. Showcase Kitchens wanted to show off their new modern working kitchen display, so what better way to do so then by having celebrity chef Rudy Straker prepare a LIVE cooking demo and feast for invited guests along with celebrity interior designers (Marlaina Teich & David Santiago) showcasing how they style their tables for the holidays? The event was RSVP'd to capacity so we needed to do a Facebook LIVE!

Barbara Viteri
Photograph by Barbara Viteri.

9:30 P.M. I'm usually home most nights to have dinner with my family and enjoy our nighttime routine, but now you can see why I value the school pick-up time on days like today. After a shower and slipping into one of my many comfy bathrobes, I settle in with the hubs to complete a Netflix series we both inevitably fall asleep to. I seriously watch an obscene amount of TV!

11:30 P.M. This is when I wake up and see we both slept through an episode or two and I lose any semblance of sleepiness. So my go to bedtime story consists of watching Forensic Files which usually knocks me back out by 1:00 a.m. This is my real life, and although being a busy working mom, wife, and entrepreneur are the toughest jobs all rolled into one, I always feel that I am the luckiest girl in the world: I get to do it all over again the next day.

Barbara Viteri
Barbara Viteri; Photograph by Alan Barnett.

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