August 18, 2017

Benjamin Moore's tech-savvy, gorgeous new paint line, CENTURY

With the launch of Benjamin Moore's new, tech-savvy paint line, CENTURY, colors are reimagined and larger than life.

by Kaitlin Clark

Benjamin Moore
“We wanted jewel-tone shades to give walls more definition and deeper colors give more depth,” says Martins ofCentury’s new colors. Left: Veronese Green; Blue Muscari.

IN LIVING COLOR

TERRE VERTE FROM BENJAMIN MOORE CENTURY
Terre Verte.

THERE IS, ARGUABLY, no more important choice when designing a room than the paint color for the walls. Whether it's a vibrant accent wall, or a classic four-wall job, the color selection sets the tone and foundation for all of the room's other elements. Five years in the making, Century by Benjamin Moore combines cutting-edge technology with limited batch quantities to create a velvety smooth, pure color. "Century is really an innovation that doesn't exist right now in the marketplace," says Harriette Martins, senior brand manager at Benjamin Moore. "We describe the finish like a soft leather, a fabric-like look to the wall to give it a whole new dimension, almost two-dimensional."

The inspiration for the line came directly from Benjamin Moore's customers. "When we spoke to our customers, they were looking for something more unique than just a color on the wall," says Martins. "The 75 new colors we're debuting are a very curated palette, so they are the best hues within their color families. It's the most exclusive line we offer."

benjamin moore century
Saturated colors recall the timeless elegance of rubies, sapphires and amethyst; the inspiration behind the new colors was to try to “perfect” each of them and present them in their truest form. Shown: Red Mahogany (left) and Cobalt (right).

The absence of white in the new color collection is deliberate, with the spotlight shining exclusively on rich jewel tones.

"It definitely took many iterations with the color design team and the research and development teams to perfect each of the new colors," says Martins. "But what we achieved was a beautiful harmony within the color family."

Thistle; Sumac. 56 NEWYORKSPACES.COM PHOTOGRAPHY COURTESY OF BENJAMIN MOORE
Sumac; Thistle.

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