March 20, 2017
Brad Ford of FAIR Partners with 200 Lex to Design a Table for DIFFA's Dining by Design
The New York Design Center and Brad Ford of FAIR created an artisan-inspired booth for DIFFA's Dining by Design featuring handcrafted items from his showroom and his modern makers fair, Field + Supply.
by New York Spaces
Brad Ford of FAIR: I wanted to explore a way to break up seating for a large group. Instead of one long table I thought it would be interesting to have multiple places to dine. I also love a bar and thought it would be fun to throw one in!
NYS: What designs and products from FAIR and your modern makers craft fair, Field + Supply were showcased in the booth?
Brad Ford: We have work from a number of the artisans we represent including ceramics from The Commons' Shelter Collection along with Felt + Fat. Michele Quan also created a beautiful wall hanging made up of 100's of handmade ceramic beads. In addition, we have furniture from Sawkille and Casey Dzierlenga.
NYS: You took things to another level this time, asking artisans to be on hand throughout the event to sell their designs with a percentage of the sales benefitting DIFFA. How did this venture turn out? What were the artisans experience?
Brad Ford: I think one of the things that makes craftsmanship so compelling are the artisans themselves and the passion they bring to each design. I think being able to talk to them and understand the process as well as learn about their inspiration brings even more of a connection to their work. Having them there throughout the event was a big hit.
NYS: The New York Design Center (200 LEX) has been a sponsor and supporter of DIFFA's Dining by Design for over 15 years. How did your partnership come about this time? What was the experience like partnering on the booth?
Brad Ford: The New York Design Center came to me and ask if I'd help them with their booth and I jumped at the chance. I'm a big fan of Dining by Design and have participated a number of times. It's always a lot of fun, but it's also an incredible cause and I'm always happy to help however I can. NYDC was a fantastic partner and really gave me creative control. They were also great about executing my ideas. They couldn't have made it easier for me to be involved.
NYS: Your booth was like a peek into a modern country home. How long did it take to create such an all-encompassing booth?
Brad Ford: We worked on the idea for several weeks, but the actual execution of the booth happened in about a week.
NYS: We love the idea of warm, handcrafted designs that have a contemporary bent. How did you choose what to showcase in the booth and what were some of your favorite aspects of the design?
Brad Ford: It was tough trying to decide what to use because we have so many talented artisans to work with, but in the end it really came down to scale and proportion and what would fit in the space with requirements we had to meet.
NYS: What did you most love about participating in Dining by Design?
Brad Ford: Again—at the end of the day I love working for a cause I truly believe in. DIFFA does such amazing work and I've always loved supporting them.
NYS: Was there another booth that you fell absolutely in love with? If so, which and why?
Brad Ford: I really loved DWR's booth. I've always loved nature and their space was like being in a life size terrarium.
NYS: If you could create another booth with no time constraints, what would you create?
Brad Ford: I have an idea floating in my head that I'd like to execute somewhere, whether it's for DBD, a Show House, or in reality. I want to design a high-end dive bar with pool tables, darts, beer, pizza and a modern day jukebox!
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