March 14, 2017
Humanscale and Designer Todd Bracher Collaborate on a Table for DIFFA's Dining by Design
For DIFFA's 20th annual Dining by Design event, Humanscale and Todd Bracher created a lush, ergonomic 'Greenhouse' space that seamlessly brings the outdoors in.
by New York Spaces
NYS: What made you decide to design a table for DIFFA's Dining by Design event?
Todd Bracher: First, it's for a wonderful cause. Second, on behalf of Humanscale, even workplace designers like to have fun!
NYS: How did your collaboration with Humanscale come about? What has the process been like?
Todd Bracher: I have been a design partner of Humanscale for a long time. In my work with Humanscale it is my role to ensure the brand's message and design objectives are aligned to the core DNA of the company. I also aim to support brand initiatives intended to extend the reach of our design philosophy of a healthy way of being, which is universal to all aspects of life, beyond the workplace.
NYS: What is your design concept and how did you arrive at it?
Todd Bracher: The idea of the Humanscale 'Greenhouse' was born in collaboration with the Humanscale Design Studio. The thinking was to focus on a healthy and sustainable message with a light, transparent form, and touching on the concept of growth and nurture. Humanscale has a very strong ecological position that we wanted to convey in the vignette.
NYS: Why do you think it is more important than ever to celebrate nature?
Todd Bracher: Celebrating nature has always been important and it will always continue to be. Humanscale from its inception was a leader in this thinking and continues to do so from not only its product design and material use, but also its ecological responsibility and wildlife support.
NYS: We love that you titled it "Greenhouse!" What do you want your lucky diners to experience and feel in the space?
Todd Bracher: A chance to enjoy a nice healthy meal with friends and colleagues and enjoy an intimate conversation within a context that is honest, sustainable and humble.
NYS: Tell us about the products you implemented into the design? How did you choose them? What drew you to them?
Todd Bracher: The structure of the greenhouse is a hint at architecture. The intention was to let the imagination decide what the house in fact looked like; to imply simplicity and transparency.
At the center of the room is a wonderful warm oak Fritz Hansen table with Humanscale's Vessel pendant lights delivering perfectly balanced light from above. The guests are welcomed by sled-based Trea chairs, which provide superior comfort with a discreet self-adjusting recline mechanism that automatically attunes to the sitter's body weight.
NYS: We love your Vessel light! What made you decide to have it take center-stage in the installation?
Todd Bracher: Vessel was designed by physics. It was invented to deliver optimal glare-free light from an LED engine. The throw of light was calculated to evenly illuminate the objects below, and in this case the food service and conversation.
NYS: What about the design is attuned to the needs of the human body?
Todd Bracher: Vessel and Trea are both designed to be perfectly in sync with the human body. Vessel offers glare elimination and perfectly balanced overhead light with a very high CRI to allow for optimal color rendering of food and visitors. Trea has an integrated recline mechanism that does not require any user adjustments, providing a seamless experience and perfect comfort without the need for distracting and complicated adjustment knobs and levers.
NYS: What are some of your favorite table designs we should look out for?
Todd Bracher: Of course Fritz Hansen is a favorite of mine, but i would be remiss not to mention Unifor. They offer some of the most stunning tables available today.
NYS: Would you do it again? If so, is there a concept you would love to implement?
Todd Bracher: Absolutely. The cause is something we feel strongly about and for that reason alone we would be happy to support.
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