November 23, 2017
In the Mood to Shop? Be a Museum Patron and Get Your Holiday Shopping Done this Sunday
This Sunday, November 26th, The Museum Store Association Launches Museum Store Sunday, a New International Shopping and Cultural Campaign!
by New York Spaces
Susan Tudor, MSA Advocacy Committee Chair, and MSA 2nd Vice-President of the Board of Directors, brings us the exciting details of Museum Store Sunday—A new international shopping and cultural campaign taking place this Sunday, November 26th where you can shop for uniquely curated gifts and support the institutions that make the world go 'round!
NYS: We are so excited about Museum Store Sunday (MSS), how did this idea come about?
Susan Tudor: Our Museum Store community is really excited too! Museum Store Sunday was born from discussions among the MSA Board of Directors during strategic planning work in the summer of 2016. From those sessions and feedback from the museum store community, the Museum Store Association (MSA) set forth on a long-range strategy to communicate to the world and general public, the value and importance of non-profit retail with its curated products and unique experiences. Thus, the idea was borne to put the spotlight on museum stores through a dedicated day—Museum Store Sunday—to be claimed by MSA during the Thanksgiving holiday shopping weekend.
NYS: How did you begin the process and get museums to participate, locally and internationally?
Susan Tudor: The process began with the official announcement of Museum Store Sunday at the annual MSA convention in Pittsburgh this past April. An MSA Advocacy Committee was formed with the single goal of launching Museum Store Sunday this year. We reached out to our peer associations in the United Kingdom (ACE) and Australia and New Zealand (MSAANZ) and they quickly embraced Museum Store Sunday as their own to make it truly global with ten countries now participating in this first year. We anticipate Museum Store Sunday to only grow exponentially in successive years.
NYS: How many museums are participating so far?
Susan Tudor: Participants continue to join this annual event every day. At this time we have over 600 institutions representing all 50 US states, the District of Columbia and 10 countries across 3 continents. We anticipate almost 700 museums by Museum Store Sunday—11/26/17.
What are some of the New York and more well-known international ones participating?
Susan Tudor: Illustrating the breadth and diversity of our community and the types of institutions we represent, we are delighted to have New York museum participating, including the Solomon R. Guggenheim Museum, The Metropolitan Museum of Art, Whitney Museum of American Art, The Frick Collection, New-York Historical Society Museum & Library, Morgan Library and Museum, American Folk Art Museum, Asia Society, Ellis Island, Friends of the Highline, New York Transit Museum, Statue of Liberty, The Jewish Museum, The Isamu Noguchi Foundation, Metropolitan Opera, New York Public Library, as well as participating institutions in the Hudson Valley, Buffalo, the Capital District and all in between. Internationally, participants include the National Portrait Gallery, London, the Victoria & Albert Museum, London, the National Gallery of Ireland in Dublin, Australian National Maritime Museum and the Art Gallery of New South Wales in Sydney, Royal Museum Fine Arts in Antwerp Belgium, the Hungarian National Gallery, Budapest, and the Auckland Museum, New Zealand to name a few. To view Museum Store Sunday participants worldwide, one can use our Museum Store Sunday participant locater on our dedicated website: https://museumstoresunday.org
NYS: Will gift items and one-of-a-kind designs be available for those doing some holiday shopping? Can you give us an idea of what kind?
Susan Tudor: We love this question! One-of-a-kind designs and products are part and parcel for our stores. While all of our participating museums offer a truly unique shopping experience reflecting their institution, the merchandise in our stores rotates throughout the year to reflect the changing exhibitions and programs at our institutions. Items showcased include artisan crafts, design objects, educational children's items, creative home accessories, and mission-related books – there is always something for everyone at museum stores.
NYS: What kinds of "inspired experiences" will be offered?
Susan Tudor: By nature, museums offer inspired experiences every day of the year and this is also reflected in their stores. Museum Store Sunday has inspired even more creative and unique events throughout our participating stores. For example, the Columbia River Maritime Museum in Oregon is celebrating Museum Store Sunday with a Scandinavian theme featuring food vendors and music. At the New-York Historical Society, shoppers will enjoy discounts, a free Museum Store Sunday tote bag with purchases in excess of $50, an opportunity to participate in an in-store sweepstakes and a free, exclusive ornament for anyone posting on social media with the hashtags #museumstoresunday and #nyhistorystore. The Barnes Foundation in Philadelphia will be hosting a designer showcase featuring several designers including the launch of a line of designer vegan clutches by Stewart-Stand. A group of museums in Davenport, IA are jointly promoting Museum Store Sunday by offering a free bus to shuttle patrons between museum locations. The Japanese American National Museum will be hosting a debut book signing by author Allen Say and the Preservation Society of Newport County is partnering with Applewood Books to delight customers with a book van where they will be able to design and print their own custom book of quotes on site. These events and more can be viewed in the 'News' section of the Museum Store Sunday website.
NYS: What are you most excited about with the launch of Museum Store Sunday?
Susan Tudor: We are most excited about sharing the purpose and mission of museum stores with the general public. The Museum Store Sunday brand identity and call to action is "Be A Patron." and this is our key message to consumers and the general public. The term "patron" has dual meaning – it can mean both a repeat shopper of a store and a benefactor of a cause. Museum Store Sunday embraces both of these meanings as patronage of a museum store applies to anyone who makes a purchase. Whether one purchases a pencil for $1, a $15 children's toy, a $50 print, or a $500 object, any and every purchase at a museum store is by a "patron." We want the world to know that when a consumer makes a purchase from a museum store, they are being a "patron" and giving back to the museum.
NYS: When will Museum Store Sunday take place and where can our readers find out which one of their local museums are participating?
Susan Tudor: Museum Store Sunday takes place every year the Sunday of the Thanksgiving holiday weekend. This year, Museum Store Sunday is happening on November 26, 2017. Museum Store Sunday is purposely sandwiched between Black Friday, Shop Small Saturday and Cyber Monday to offer consumers a meaningful and purpose-filled way of shopping while supporting their local museum and community. To find out which of their local museums are participating in Museum Store Sunday, readers can visit https://museumstoresunday.org and click on the tab "Participating Museums" to search by country, city, or zip code.
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