January 31, 2018
Jessica Schuster Design Creates a Chic Bohemian Vibe in NoHo's Broken Coconut
NoHo's Broken Coconut's beach-to-bowl concept just got a design upgrade from Jessica Schuster Design.
by New York Spaces
NYS: We love the beach-to-bowl concept behind NoHo's Broken Coconut! What do you most like about it?
Jessica Schuster: What I love most about the Broken Coconut is the fast-casual element they brought to New York City. Not only is the food amazing with such great quality, but you can always rely on them to have your meal prepared quickly for a great grab-and-go experience. It's hard to find a mix of the two.
NYS: What drew you to working with them?
Jessica Schuster: I knew the owners previously and when they asked me to help them with the design of their new restaurant, I jumped at the chance because I knew we could create something really special and different. I always love doing commercial projects because I have the chance to speak to consumers through my designs and I always love how people react when they see the place for the first time.
NYS: Tell us about your design concept! What inspired it and how would you describe it?
Jessica Schuster: The inspiration behind the design of the Broken Coconut was French Polynesia, tropical
towns of the world and the beach. All the aspects of a tropical landscape really came into play when deciding the colors and textures that we would be using for the space.
NYS: We love that it has a casual, beachy vibe even in the middle of winter. What did you do to achieve this feel?
Jessica Schuster: For the restaurant design, it was important to use a dichotomy of materials that reflected a bohemian landscape of the beach, but was also a clear representation of downtown New York City. I used a European raw oak wood that referenced the seaside, but in turn, chose a chaotic speckled Venetian terrazzo for the floor that was a vibrant representation of downtown Manhattan. In addition, a select three colors were used throughout the restaurant like subtle peach's, bright yellow's and cream white's to soften the vibe and create a welcoming atmosphere, all the while purposefully choosing to use the color black to evoke a sense of ruggedness; black Nero Marquina marble for the bar and black palm tree wallpaper. Every part of the restaurant design was custom, from the counter to the island, to the shelving and the banquets. Schuster sourced tropical and island inspired antiques and objects of curiosity from all over the world including destinations like Hawaii, Cambodia and Bali, but also used American textile brands such as Ralph Lauren for the built-in benches that line the outskirts of the restaurant.
NYS: What is important design-wise in the concept that draws celebrities?
Jessica Schuster: I think that eating healthy is important to most celebrities now. It doesn't hurt that the Broken Coconut is a friendly and inclusive environment for everyone!
NYS: What design elements should visitors make sure not to miss?
Jessica Schuster: The Swinging Chair with the "Eat Pretty" neon sign above makes for an instagram-worthy picture. I also love the one-of-a-kind vintage pieces scattered throughout the restaurant like the artful fans & tiki-cups, all sorts of various hats on the wall & real palm trees!
NYS: They recently had a holiday pop-up at Saks Fifth Avenue. What was that experience like? How was the design translated to a pop-up?
Jessica Schuster: Designing the Broken Coconut pop-up was a fast and a relatively simple endeavor since we
already had the design elements in place and the idea's set in stone. We used all the same key elements that we had in the first Broken Coconut.
NYS: What is your favorite item on the menu at Broken Coconut?
Jessica Schuster: Avocado Toast which is called the "Dusted Avocado".
NYS: What are you working on now?
Jessica Schuster: A few high end residential projects on the Upper East Side and a project in the Bahamas.
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