November 15, 2017

Natalie Kraiem Designs for Hope Lodge & Holiday House

Interior designer Natalie Kraiem applies her talents to a table design to benefit Hope Lodge and to creating a Winter Wonderland for this year's Holiday House.

by New York Spaces

Natalie Kraiem for Hope Lodge
Natalie Kraiem for Hope Lodge; Photography: Photography by Generic Brand Human Media Production.
Natalie Kraiem for Hope Lodge
Natalie Kraiem for Hope Lodge.
Photography: Generic Brand Human Media Production

NYS: What made you decide to participate in The American Cancer Society's Hope Lodge 10 Year Birthday Bash this year? What was the experience like?

I love giving back to charity as much as I can. The design community is so wonderful in that they lend us the opportunity to do it in a very beautiful and special way. Hope Lodge offered me an amazing experience to give back while being creative and designing a tablescape for the guests.

The experience was fulfilling and very warming. The guests were thrilled and excited to see our designs and I was so pleased to work with these amazing designers and see their tablescape!

NYS: What was the theme of your table?

Natalie Kraiem: My table was inspired by chinoiserie. I wanted it to be bold and beautiful with a blue, white and orange color scheme.

NYS: What design elements did you implement to get a such a cohesive tablescape?

Natalie Kraiem: I used a lot of different patterns in the same blue and white color scheme to keep it cohesive. I

Natalie Kraiem for Hope Lodge
Natalie Kraiem for Hope Lodge.
Photography: Generic Brand Human Media Production.

got inspired by magnificent Vista Alegre dishes with a bold flowery motif designed by Marcel Wanders. From there, I chose a gorgeous soothing fabric from Morris & Co.—it featured blue swans on a white background and that became the tablecloth and seat covers. I also added a lot of different blue and white ginger jars, bowls and vases inspired by Chinese porcelain from Mottadeh. The vases were of varying sizes and height which helped added an element of interest to the table. The bowls were all filled with oranges to add contrast and color Meanwhile the flames from the tealight candles reflected on the orange color and warmed up the mood.

For the guests, I added white napkins with an elegant trim enhanced by napkin rings from Kim Seybert. Sahola Florals created the gorgous snapdragon and tulip centerpieces while The Workroom NYC made my tablecloth. To continue with the gorgeous detailing, a very talented artist from dBD Group hand-painted the menus for each guest reproducted from their respective tablecloth designs. The mix of all these prints and textures in the same blue and white color scheme gave the table a magical vibe that encased the guest in relaxation.

NYS: Give us a rundown on what the process as like!

Natalie Kraiem for Holiday House
Natalie Kraiem for Holiday House; Photograph by Alan Barry.

Natalie Kraiem: The process is a lot of fun! We have the freedom to choose all our design elements. I sourced a lot of my products from wonderful sponsors such as Vista Alegre and Mottadeh. They were all so generous and let us choose any items we liked. I visited their showrooms to see their latest collections and was very inspired!

I couldn't wait for the installation day. My team and I worked hard the morning of the event, setting up everything ourselves up to the last detail! We were wrapping up the seat covers, arranging the flowers, folding napkins, etc! It was a real show of teamwork. We were so happy to see the other designers working alongside us and how everyone helped each other out.

Once we finished, we ran home to get ready for the grand event and enjoy the night!

NYS: What was the most important aspect of working on Hope Lodge for you?

Natalie Kraiem for Holiday House
Natalie Kraiem for Holiday House; Photograph by Alan Barry.

Natalie Kraiem: The most important aspect of the event was giving back. It felt great to feel like our time and work can help make a difference in other people's lives and wellbeing. With so little, we can do so much. It is very important to give and to work with a team, it makes the end result even more rewarding.

NYS: You are also working on Holiday House! Tell us about how you juggled both!

Natalie Kraiem: This is the second time that I am participating in Holiday House. Given that I know Iris Danker and her amazing crew for years now, I was relaxed and felt that I could handle both events. I had the experience of working with incredible companies before and I knew that I could rely on them to get my room done on time. It's also a group effort and it makes me feel like I am part of a small design family.

Everyone that I reached out asking for help for Holiday House was immediately ready to support me.

NYS: What is the theme of your Holiday House room?

Natalie Kraiem for Holiday House
Natalie Kraiem for Holiday House; Photograph by Alan Barry.

Natalie Kraiem: My theme is "Winter Wonderland". I have two spaces adjacent to each other. I am designing a studio for an artist. My imaginary artist loves to travel and collects incredible vintage pieces from her trips. You will see a lot of unique midcentury Italian pieces and gorgeous art. One room will be her sitting area where she can read a book of her book collection and the other room will be her chic office.

The color scheme of ice green and white reminds me of an icicle and the crisp snow in the winter. It will be a very cozy room!

NYS: We can't wait to see it! What are you working on now?

Natalie Kraiem: I am usually working on an average of 10 projects at a time, so my hands are always busy

Natalie Kraiem for Holiday House
Natalie Kraiem's Rendering for Holiday House.

juggling with work, charity events, my three children and husband. I feel like it is a blessing to do what I love and have their support.

My projects range from ground-up builds in Brooklyn to residences in Florida and gorgeous interiors in Manhattan. I am finishing a lot of projects soon. One of them is a beautiful apartment on Fifth Avenue overlooking Central Park. The apartment has two large terraces which I also designed. I am loving how every room came out, but specially the den which has high gloss lacquer walls and ceilings in a warm purple color.

Hope Lodge Menu
Natalie Kraiem's Hope Lodge Menu Design.

About Hope Lodge:

Facing cancer is hard. Having to travel out of town for treatment can make it even harder. Yet the American Cancer Society has a place where cancer patients and their caregivers can find help and hope when home is far away—an American Cancer Society Hope Lodge.

Each Hope Lodge offers cancer patients and their caregivers a free place to stay when their best hope for effective treatment may be in another city. Not having to worry about where to stay or how to pay for lodging allows guests to focus on getting better. Hope Lodge provides a nurturing, home-like environment where guests can retreat to private rooms or connect with others. Every Hope Lodge also offers a variety of resources and information about cancer and how best to fight the disease.

Holiday House, founded in 2008 by interior designer and breast cancer survivor Iris Dankner, is an interior design showhouse where top interior designers and lifestyle brands showcase their talent to raise critical funds for the prevention and cure of breast cancer.

In 2017, Holiday House will celebrate its tenth year of showhouses with the 10th annual Holiday House NYC at the Academy Mansion in NYC, the inaugural Holiday House London, and the launch of Holiday House: Ten Years of Decorating for a Cure, a beautiful coffee table book documenting Holiday House's history from Pointed Leaf Press. Iris is also celebrating twenty years as a survivor!

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