August 13, 2017
Node Launches Their First Move-in Ready Residential Community in Bushwick, Brooklyn
Perfect for asset-light professionals, Node's 'instagram ready' apartments offer the ultimate 'plug & play' home—fully furnished, thoughtfully designed spaces that advocate community living.
by Anil Khera
Anil Khera, founder of Node, talks about the brand's global, thoughtfully-designed approach to living accomadations and community living.
Node has successfully launched their first residential community in Bushwick, and will be opening two more residences in the fall as they introduce a new way of experiencing urban life. Their mission is to help creatives, entrepreneurs, and professionals enjoy a high-quality, relational living experience with a move-in ready concept that is being rolled out in key cities around the world, starting with Brooklyn and opening next in Los Angeles and then in Dublin in early 2018. Future expansion plans include San Francisco, Seattle, Portland, Toronto, Amsterdam, Berlin, Lisbon and Barcelona.
The 'instagram ready' apartments offer the ultimate 'plug & play' home—fully furnished, thoughtfully designed and surrounded by an authentic community. The residences are the perfect solution for young, asset-light professionals who live local and global lives, who don't want to acquire furniture but do want a hassle-free place to call home and engage in neighborhood life.
The boutique Bushwick apartment building on Eldert Street, the first of five in the neighbourhood, is a carefully restored historical residence from the 1900s that offers bold architecture, with a brick façade and a distinctive leaded copper mansard overlooking a tree-lined street. Node Eldert came to life with interiors by global studio DesignAgency, in collaboration with local designer William Jude and Brooklyn architects OperaStudio.
DesignAgency celebrated the building's original architecture by preserving original elements such as the sash windows and exposing the brick walls. They also selected a heritage color palette that pays homage to the early days of Bushwick, when the neighborhood was home to mansions for brewers and doctors.
Also highlighting Brooklyn's history and creativity, DesignAgency mixed industrial elements such as a black steel staircase and exposed beams with unexpected artisan pieces such as a colorful swing chair nook and graphic art lining the hallway. The variety of textures creates a cool, relaxed feeling.
An eclectic mix of furniture—including vintage one-of-a-kind pieces and retro fixtures such as SMEG fridges and iconic Eames chairs—create a strong design language that forms a distinctive Node style.
As the Node concept appeals to youthful, creative and entrepreneurial tenants, the design team recognized the need for unique expression. For this reason DesignAgency also included opportunities such as the open kitchen shelving that enable each tenant to easily personalize the space and make it feel like their own.
The main ethos behind the Node brand is fostering community living. There are several communal spaces in the building including the rooftop, backyard and Resident's Lounge, available for whenever residents want to work from home or interact with their neighbors. To promote tenant-neighborhood interaction, an in-house Community Curator encourages residents to engage with the local area, participating in local charity and volunteer events. Node not only provides a comfortable way of living for the local and global creative, but also supports important community initiatives like the Bushwick Film Festival, the local arts scene, and Brooklyn's independent businesses.
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