March 13, 2017
Q&A with Tony Melillo on his Chic Bleecker Street Boutique, ATM
Anthony Thomas Melillo launched a line of t-shirts in 2012. Now, his eponymous (ATM) lifestyle collection has a home base on Bleecker Street.
by New York Spaces
NYS: What made you decide to work on a retail store?
Tony Melillo: It was always in the plan. You can't really get your brand DNA across as easily with any other resource.
NYS: You recently opened your eponymous store ATM (Anthony Thomas Melillo) on Bleecker Street! What has the reception been like?
Tony Melillo: It's been great—we have a very strong DNA, and our customer has been able to experience our world in a new way. The process has been really exciting.
NYS: What would you say is your brand, ATM's, DNA and heritage? What was your design approach? What do you want shoppers to experience when they walk in the door?
Tony Melillo: Relaxed and elegant, plain and simple. Not messy, not grungy, but relaxed elegance—while retaining a chic element.
NYS: What can shoppers expect at ATM in regards to the men and women's clothing offered?
Tony Melillo: Our world of chic pieces, that are easy to mix and match and wear on various occasions.
NYS: We love the fact that you are also introducing blankets. Where are you sourcing or making them? Tell us about them!
Tony Melillo: Our blankets are made in Peru from baby alpaca. The majority of the line is produced and sourced in Peru, so it felt natural and true to the brand to incorporate these as our first homeware offering.
NYS: We hear you are also offering custom candles. What scents did you choose and what was the process like in choosing which ones to offer?
Tony Melillo: We're offering three custom scents, produced with an artisanal candle maker in Paris. I wanted a city, a beach, and a country scent.
NYS: Tell us about the furniture in the space.
Tony Melillo: Furniture is very important to our lifestyle. You need a great communal seating area and a great big table with a beautiful finish. That's what we have and hopefully people will want to come hang.
NYS: What draws you to manufacturing most of your collections in Peru?
Tony Melillo: Peru has the finest cottons. We want the best, so this works well from our point of view.
NYS: What are you working on now that ATM has its roots on Bleecker Street?
Tony Melillo: We have another store in East Hampton opening in May, and we will introduce shoes and bags (a small capsule collection) later this spring.
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