July 7, 2017

deiNERI: A Company Specializing in Displaying Art in Previously Impossible Arenas

At deiNeri, art becomes a design medium with a freestanding system that eliminates the confines of walls, structures, and more.

by Nicole Haddad

piXii, which will be available in July, is deiNERI's more ogranic and graphical freestanding system. The art panels will showcase more pop-art and abstract art to reach a more contemporary- leaning crowd.
piXii, which will be available in July, is deiNERI's more ogranic and graphical freestanding system. The art panels will showcase more pop-art and abstract art to reach a more contemporary- leaning crowd.

OFF THE WALL

Nancy Lahaie and Marie-Claude Marchand
Nancy Lahaie and Marie-Claude Marchand.

CALL IT KISMET, SERENDIPITY, or just plain coincidence, but it is often life's chance encounters that set off an unexpected, and in this case, fruitful chain of events. When Nancy Lahaie and Marie-Claude Marchand met by happenstance in Italy, it had been over 20 years since they had worked together in the biotech industry. Now co-founders of deiNERI, a company that specializes in showcasing and displaying art in previously impossible arenas, it is the tangible example of what happens when art and science collide.

Marchand, who was working in Germany at the time, enlisted La- haie to work with her team. As a side project,

A piXii inspiration setting FROM DEINERI

A piXii inspiration setting.

the duo helped a friend of Marchand's get exposure for his art. "In this process," says Lahaie, "we realized how much architecture was changing. There are less and less walls, it's all windows now with no distinction between indoor and outdoor living space. And while vying for solutions to this prob- lem, the idea of wall-less art came to the foreground." And so, deiN- ERI, and their freestanding art system, stand'ART was born. Lahaie and Marchand spent 18–24 months working on the patent-pending system that allows art lovers to display two-dimensional photographs, paintings, and visual art completely off the wall, indoors and out. As they often say, it's "art without boundaries."

Artist Liz Davidson integrated her own stand'ART artwork into her garden.
Artist Liz Davidson integrated her own stand'ART artwork into her garden.

Currently, deiNERI guarantees a stand'Art piece can be left outside to endure the elements for two years without any kind of discoloration or problem. Special inks and varnishes ensure the vibrancy of the artwork and the high-quality modular steel base units allow homeowners to switch out their art panels as they wish. It also allows the artwork to serve as space delineators, environment enhancers, and as Marchand ex- plains, "extend the conversation between the in- terior and the exterior of a home."

In the South of France, a stand'ART diptych by Vicky Filiault separates the hot tub from the outdoor dining area
Artwork by Lucie Chicoine decorates a shared pool area.

While customers can choose from any of dei- NERI's artSCENE collection, you can also sub- mit your own artwork or have an artist paint di- rectly on the company's acrylic cast glass panels. And for pre-order now is piXii, which features a more contemporary, geometric base and modern prints which will be shown in seasonal collections. The whole concept is off the wall brilliant and the first ever of its kind.

Deineri art
The stand'ART piece features artwork by Franc?ois Trottier and was used as a room divider in an industrial condo.
Photograph by Bonnallie Brodeur.
In the South of France, a stand'ART diptych by Vicky Filiault separates the hot tub from the outdoor dining area;
In the South of France, a stand'ART diptych by Vicky Filiault separates the hot tub from the outdoor dining area.
The Vermeer-inspired Girl with a Pearl Earring, replicated with dots, features a transparent panel that changes colors with the light from the sun.
The Vermeer-inspired Girl with a Pearl Earring, replicated with dots, features a transparent panel that changes colors with the light from the sun.

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