July 7, 2017
deiNERI: A Company Specializing in Displaying Art in Previously Impossible Arenas
At deiNeri, art becomes a design medium with a freestanding system that eliminates the confines of walls, structures, and more.
by Nicole Haddad
OFF THE WALL
CALL IT KISMET, SERENDIPITY, or just plain coincidence, but it is often life's chance encounters that set off an unexpected, and in this case, fruitful chain of events. When Nancy Lahaie and Marie-Claude Marchand met by happenstance in Italy, it had been over 20 years since they had worked together in the biotech industry. Now co-founders of deiNERI, a company that specializes in showcasing and displaying art in previously impossible arenas, it is the tangible example of what happens when art and science collide.
Marchand, who was working in Germany at the time, enlisted La- haie to work with her team. As a side project,
the duo helped a friend of Marchand's get exposure for his art. "In this process," says Lahaie, "we realized how much architecture was changing. There are less and less walls, it's all windows now with no distinction between indoor and outdoor living space. And while vying for solutions to this prob- lem, the idea of wall-less art came to the foreground." And so, deiN- ERI, and their freestanding art system, stand'ART was born. Lahaie and Marchand spent 18–24 months working on the patent-pending system that allows art lovers to display two-dimensional photographs, paintings, and visual art completely off the wall, indoors and out. As they often say, it's "art without boundaries."
Currently, deiNERI guarantees a stand'Art piece can be left outside to endure the elements for two years without any kind of discoloration or problem. Special inks and varnishes ensure the vibrancy of the artwork and the high-quality modular steel base units allow homeowners to switch out their art panels as they wish. It also allows the artwork to serve as space delineators, environment enhancers, and as Marchand ex- plains, "extend the conversation between the in- terior and the exterior of a home."
While customers can choose from any of dei- NERI's artSCENE collection, you can also sub- mit your own artwork or have an artist paint di- rectly on the company's acrylic cast glass panels. And for pre-order now is piXii, which features a more contemporary, geometric base and modern prints which will be shown in seasonal collections. The whole concept is off the wall brilliant and the first ever of its kind.
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