August 26, 2015
Cecilia Dupire of Cezign Designs for S.I.N.
Cecilia Dupire of Cezign creates a cool, multifunctional space for S.I.N.—a radio/music promotion company with a very important impact on the industry.
by New York Spaces
NYS: What is the Commercial Space Street Informatio
n Network (S.I.N.)?
Cecilia Dupire of Ceizgn: S.I.N. is a radio/music promotion company with a very important history. They have always strived to promote up-and-coming, developing artists in order to help them to become forces in the music market. They have worked with many, many iconic artists, including Lady Gaga.
NYS: What was the space used for previously?
CD: It was strictly office space, but it was old and not serving the needs of the company as they evolved.
NYS: What brought about your working relationship?
CD: The company read about my work in the Wall Street Journal and Joe Pellegrino of S.I.N. became interested in the way I like to make spaces multi-functional by using ZIG, a modular furniture line I designed with Costas Picadas, as well as other multi-purpose room arrangements and furniture that can make the space useful in many different incarnations.
NYS: What was their design directive for their top floor renovation?
CD: To turn it into a multi-functional space that could be used for a various different types of events. To be used by S.I.N but also by other companies that might want to create events in the space as well.
NYS: What design elements did you implement in the top floor? What was your goal here?
CD: To allow the user to take advantage of both of the inside and outside spaces. Eighty percent of the furniture is indoor/outdoor and designed to wear well in either environment. Everything is lightweight so that it can be moved around easily. Some of the walls can be painted on because there is a double-sided, modular, rolling magnetic dry erase wall. This is another piece of furniture that can easily be used inside or outside. There is a home cinema in the space and a fabulous sound system too, so the space can be used for so many different things.
NYS: How did you make the space versatile and multi-use?
CD: Primarily by opening up the space, and creating variation in the way that the space can be used depending on what the need is.
NYS: How did you maximize the architectural details of the space?
CD: I used lights to illuminate the architecture details, especially in the rooftop area. The lighting also allowed me to erase less-interesting details.
NYS: Is the modular furniture custom? What was your approach here?
CD: Yes, all the modular furniture is custom. We assembled a color scheme that the client liked. The idea was to create an environment that would add to the users' creativity by making him/her a part of its transformation of the space, and make them part of the process. It's an alluring idea to make the person using the space able to configure it into what they specifically need.
If you have a set of cards and I have a set of equal cards, the way we play them could be vastly different. Our personalities and aesthetics would inform how we played our cards. The same idea lies behind the ZIG units used in this space.
NYS: Why did you go for such a clean modern look with pops of color?
CD: To open the space, make it look orderly, yet still allow the space to be enough of a blank space that additions, such as art and other accessories, would not distract from the intended use during different events, meetings, etc.
NYS: What do you think the color scheme adds to the space? Is there a difference in ambience from day to night? How so?
CD: Color always gives an environment texture and interesting focal points. In the case of lighting, the ambiance can change either in the day or the night. Take for instance the rooftop garden, bar and meeting place. It is welcoming during the day but becomes more dramatic at night as the green light is employed.
NYS: How did you transform an outdated kitchen into a sleek functional showcase with a minimal budget?
CD: We painted the all the kitchen cabinets and appliances black, which gave them space, depth and a very modern, chic look. We didn't replace everything in the kitchen area in order to stay on budget, but we managed to make it look expensive and gave it the patina of high-end design. We went with a very simple configuration, so it is clean, simple and elegant.
NYS: What design tricks did you use to create a seamless flow between the interior and exterior spaces?
CD: I removed all disruptive walls to give the space a more loft-like feeling. The lighting is recessed, less obvious, but more surprising. On the top floor garden, the lighting comes from below, so it really lights everything in an interesting way.
NYS: What elements do you think add interest to the space?
CD: The height of the ceilings really work to make the space dramatic. And the fact that diffused light comes from within the walls gives the space dimension.
NYS: What did you do to the skylight on the terrace? Can you tell us about the lighting surrounding it?
CD: The terrace has light from below and from inside the skylight, which gives the viewer the feeling that the light is bursting out from the floor. This detail gives the environment a certain excitement, and adds to the cool factor. Rather than just the usual kind of serviceable, expected terrace lighting. This makes the space itself more active.
Since different evening events are often happening in the space below (looking down in to the skylight), another focus of attention for the evening stems from both sides. Especially since the terrace features a transparent plexi-glass bar that is visible from below.
NYS: What purpose does the bar on the terrace serve (besides the obvious)?
CD: It creates a magical focal-point, but it also allows for meetings outside in the summer as a standing workstation.
NYS: What type of lighting did you add to the space to enhance the ambience?
CD: Dimmable LED spotlights in the ceiling allow for a number of various activities—exhibitions, work seminars, concerts etc.
Dimmable multi-colored LED light strips allow you to minimize some of the less interesting, details but still give you the maximum playfulness with the space.
NYS: We love the geometric elements seen throughout. Was this on purpose? What do you think the use of geometrics adds if so?
CD: They enhance the architectural lines of the space and give the user the maximum allowance to modulate the space for their needs in a very creative and personal way.
NYS: Will you take us to the next event at this place? ;)
CD: Yes, absolutely! We can have a drink on the terrace.
NYS: What are you working on now?
CD: I am just finishing a custom kitchen for a residential client on Madison Avenue. I am also working on producing some custom furniture requested by a large architectural firm and also, a very exciting residential/ commercial project in Paris, France.