October 1, 2015
Robert Allen Showcases Custom Furniture with A Charity Initiative
Robert Allen Creates 'The Custom Made Easy: Designer Series' to Benefit Dwell with Dignity While Showcasing the Versatility of New Upholstered Chairs and Sofas.
by New York Spaces
As part of its growing furniture program, Robert Allen annouced a special initiative this September that showcases its chairs and sofas while supporting a worthy cause. The Custom Made Easy: Designer Series selected local designers from ten markets and invited them to play with the newly introduced Robert Allen Custom Upholstered Chairs and Custom Sofas to create a unique-to-them piece. After being displayed in showrooms during the fall months, the pieces will then be auctioned off with the proceeds benefiting Dwell with Dignity. This charity helps families escape poverty and homelessness by providing a high standard of living through beautiful, inspiring design.
Director, Marketing Events and Communication for Robert Allen, Jana Weill explains, "This program highlights the immense versatility of Robert Allen Custom Furniture. Although designers in the same city are using the same piece as their base, each finished product takes on its own look and aesthetic that represents the designer who created it."
Upon completion, each chair or sofa will be displayed in one of Robert Allen's corporate showrooms across the country during the fall. Then, in November, the items will be part of an online auction to support Dwell with Dignity, allowing consumers to own a one-of-a- kind custom piece and demonstrating Robert Allen's commitment to charity through design.
Weill continues, "Dwell with Dignity was a natural partner for this event. At Robert Allen, we believe that design can be empowering and inspiring, and Dwell with Dignity puts those tenets to use through their work growing communities and by helping people to enhance their living spaces. We're honored to support them and are excited to expose a nationwide audience to this charity."
Each market/city features a specific chair or sofa for which the designers created a custom piece. These locations and products are: Boston, MA: The Karlie Chair by Theodore & Company, Rachel Reider Interiors,
and Peter Zucco for Design Complements Inc. Woodbury, NY: The Liz Sofa by Kim E. Courtney Interiors & Design, Keith Baltimore for Baltimore Design Center, and Marlaina Teich Designs. New York, NY: The Lambert Chair by Bennett Leifer Interiors, Robin Baron Design, and Robert Passal Interior & Architectural Design. Washington, DC: The Oliver Chair by Lauren Liess Interiors, Mary Douglas Drysdale for Drysdale Design Associates, and Skip Sroka for Sroka Design. Atlanta, GA: The Clare Sofa by Bill Musso, Kerry Howard for KMH Interiors, and Gordon Dunning. Dallas, TX: The Tate Chair by Jan Showers, Sherry Hayslip Interiors, Tracy Martin for Eleven11 Design. Houston, TX: The Renee Chair by Benjamin Johnston, Julie Dodson Interiors, and Marjorie Slovack for Slovack-Bass. Los Angeles, CA: The Amanda Chair by FORM, Melinda Ritz Interiors, and Alicia Lamar Home Design. Chicago, IL: The Marino Sofa by Nicholas Majority Interiors, Hunter Kaiser, and Jeannie Balsam. Troy, MI: The Naomi Chair by Lauren Hood McKay for Schaerer Architects, Kathleen McGovern Studio of Interior Design, and Oliver Max.
For more information, please visit www.robertallendesign.com or call 800-333-3777 to make a private appointment at one of the company's showrooms or New York City studio.
About The Robert Allen Group
The Robert Allen Group is one of the world's largest designers of fine fabrics for the interior design trade and is recognized as a brand leader in its field. Based in the USA, the company sells its products under the Robert Allen, Beacon Hill, Robert Allen Contract, and Robert Allen @ Home brands, and is renowned for the Robert Allen Color Library, recognized as the first fine fabric collection to be designed by color. The Robert Allen Group has showroom locations throughout the United States,